this post was submitted on 29 Jun 2026
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I just don’t understand why the international foods are a separate aisle. Can those sauces not sit next to the other sauces? Can all types of noodles not co-exist in the same aisle? Why can’t masa flour live next to wheat flour?
The more I think about this, the more it annoys me.
There's a lot of time and money spent analyzing where to put things to maximize customer spending. It's why milk and eggs are usually at the back of the store, so that you have to walk through the entire store to get them, and you may find something else to buy on the way there. It's also why "low-interest" items like international foods get put together in their own low-traffic aisle.
That’s also why they rearrange things - not to optimise the layout, but because they hope people will impulse-buy things while looking for the things which have moved
International foods might be "low interest" for many consumers, but for me it's the most interesting aisle in the supermarket.
Nothing I like more than finding some new and interesting stuff, so I'm happy they put it all in the same place.
As far as price goes, it's all over. You might find a bottle of Japanese Kewpie mayo for way more than speciality Asian supermarkets ask for, but on the other hand find a huge bag of pistachio nuts for way less money (by volume) than they're charging for nuts in the 'regular' nuts section.
It's genuinely like supermarkets know they need to sell this stuff but haven't quite worked out what to do with it yet.