this post was submitted on 04 Aug 2026
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BMW is putting Spider-Man ads on your dashboard, after promising it never would (www.techspot.com)
submitted 6 hours ago by return2ozma@lemmy.world to c/technology@lemmy.world
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[–] ItsComplicated@sh.itjust.works 52 points 6 hours ago (2 children)

One reason this type of promotion may be becoming more common is that connected cars give automakers a direct path to the driver's screen.

Once a person purchases a vehicle it should be theirs, not shared access with Automakers and their partners.

[–] bort@sopuli.xyz 5 points 3 hours ago

One reason this type of promotion may be becoming more common is that connected cars give automakers a direct path to the driver’s screen.

"Wo ein Trog ist, da kommen die Schweine."

[–] Appleseedjohndoe@lemmy.world 5 points 4 hours ago (1 children)

It hasn't been that way for a long time. Every car since 2018 has some sort of black box in it that it records your driving behaviors, and that data gets sent to or sold to insurance companies who then use it to raise your premiums.

[–] LemmyEntertainYou@piefed.social 2 points 1 hour ago (2 children)

How are these black boxes reporting back though? Do all these cars just have a free SIM card built in?

[–] boonhet@sopuli.xyz 1 points 27 minutes ago

They do in fact. It's also how the app connectivity works in modern cars.

[–] Ghoelian@piefed.social 1 points 50 minutes ago

I'm not sure about this black box, but in the EU, the e-call system is mandatory, so all new cars do indeed have a sim. Though it's most likely not a card, but either a chip (iSIM) or just in software (eSIM).