this post was submitted on 04 Aug 2026
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[–] slaacaa@lemmy.world 5 points 41 minutes ago
[–] ZILtoid1991@lemmy.world 4 points 36 minutes ago

This sounds like something that should be illegal.

[–] halcyoncmdr@piefed.social 2 points 18 minutes ago

I'm willing to bet that these cars do not get software updates wirelessly though. You gotta take your car into the stealership for those. But ads? Instant wireless transmission.

[–] gergolippai@lemmy.world 11 points 1 hour ago

"we are a premium brand"

my ass.

[–] gandalf_der_13te@feddit.org 4 points 1 hour ago (1 children)

if your car has internet access, it's not yours

[–] tal@lemmy.today 3 points 43 minutes ago

I mean, that's really true of products in general.

I think that there are some real consumer law issues to answer where someone buys a product and then a manufacturer can control the product subsequent to the purchase. Like, say I buy a BMW with the expectation that I am not going to be seeing ads, based on the way it acts at the time that I bought it. At that point, I'm locked into owning that BMW. Then the manufacturer degrades my experience, maybe to the point where I no longer consider the vehicle to be the one I wanted.

Like, what is my remedy here? If the vehicle has OTA updates, I can never know what it's going to be doing down the line, so I can't make an informed decision. Having informed consumers is one of the basic requirements for markets to be efficient.

Maybe I could say "Well, that's just a case of let the buyer beware. We'll rely on reputation...some auto manufacturers will piss off consumers and those will be avoided". But...if someone doesn't buy cars that frequently, that's a long iteration cycle.

I'm actually more concerned about video games. Like, if I'm a publisher, once I sell a video game, I don't normally have more revenue coming in from it. But if I do have the ability to update that video game down the line. And I can update it to go harvesting user data, which turns it into a revenue stream. A lot of video game publishers go defunct on a regular basis or sell IP or whatnot, so there, even the "rely on reputation" route is more questionable.

[–] Unpigged@lemmy.dbzer0.com 36 points 3 hours ago (1 children)

For people who had forgotten the seat heating subscription

[–] Not_mikey@lemmy.dbzer0.com 12 points 2 hours ago (3 children)

Why do they keep trying to pull this bullshit?, they're a luxury brand, there margins should be pretty good without trying to nickel and dime everything

[–] Whostosay@sh.itjust.works 12 points 1 hour ago

Have you ever heard of next quarter?

[–] alpha1beta@piefed.social 11 points 2 hours ago

No amount of money can satisfy their empty fucking hearts and minds

[–] SaharaMaleikuhm@feddit.org 8 points 1 hour ago

There are no brakes on capitalism. It's always more, more and more.

[–] mracton@piefed.social 3 points 1 hour ago

I guess my plan to run my car into the ground should be updated to keep my car going until I leave this mortal coil. /hj

[–] ItsComplicated@sh.itjust.works 47 points 4 hours ago (2 children)

One reason this type of promotion may be becoming more common is that connected cars give automakers a direct path to the driver's screen.

Once a person purchases a vehicle it should be theirs, not shared access with Automakers and their partners.

[–] bort@sopuli.xyz 3 points 1 hour ago

One reason this type of promotion may be becoming more common is that connected cars give automakers a direct path to the driver’s screen.

"Wo ein Trog ist, da kommen die Schweine."

[–] Appleseedjohndoe@lemmy.world 4 points 2 hours ago (1 children)

It hasn't been that way for a long time. Every car since 2018 has some sort of black box in it that it records your driving behaviors, and that data gets sent to or sold to insurance companies who then use it to raise your premiums.

[–] LemmyEntertainYou@piefed.social 1 points 23 minutes ago

How are these black boxes reporting back though? Do all these cars just have a free SIM card built in?

[–] artyom@piefed.social 62 points 5 hours ago (3 children)

BMW is framing this as a "one-time movie partnership"

What kind of people do you think are eating that up?

"Guys, it's just this one-time ad, we had no intention of ever doing this again! Just forget about it for a year or so!"

[–] slaacaa@lemmy.world 1 points 44 minutes ago

Just the tip

[–] iamthetot@piefed.ca 10 points 2 hours ago

"It is a one time fee that you pay annually." One of the best Portlandia skits.

[–] Shortstack@reddthat.com 27 points 4 hours ago

It’s one-time in the sense that it’s this movie. Next one-time will be for the next movie

[–] random_character_a@lemmy.world 14 points 4 hours ago

I'm guessing the long term plan is to significantly increase the price of maintenance and updates then offer a cheaper plan with dashboard adds.

[–] luthis@lemmy.nz 9 points 4 hours ago (1 children)

This doesn't count as vandalism??

[–] grue@lemmy.world 9 points 3 hours ago

Or a felony violation of the Computer Fraud and Abuse Act!

[–] solrize@lemmy.ml 4 points 3 hours ago (1 children)
[–] artyom@piefed.social 4 points 2 hours ago

It was not a paid placement or advertisement. We are continually looking for more ways to say thanks for using Firefox.”

LOOOOOLOLOL

[–] oyzmo@piefed.social 2 points 2 hours ago (1 children)

I was actually going the but the new i3, but now that's not happening. Guess I'll have to wait for the new Polestar 2 insread.

[–] kylian0087@lemmy.dbzer0.com 3 points 2 hours ago

Yeah... I was considering a Audi etron or the I4. Well choice is mutch simpler now. Same for my dad. He is considering the I7 but might hold off on that idea.

[–] SaharaMaleikuhm@feddit.org -1 points 1 hour ago

I don't even have a dashboard and the only electrical thing on my bicycle are the lights. If they can put ads on that I'd be really impressed.

[–] BlonksClown@lemmy.world -3 points 3 hours ago

I don't have a BMW.