this post was submitted on 06 Nov 2025
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I'm not even sure about wanting to degrade her. He's a Thai executive. Traditionally women are supposed to defer to men there, and I get the impression that he wasn't even thinking about the pageant women as people, more like products he's supposed to be showcasing. So initially he's upset when he doesn't get the deference / obeisance he's unconsciously expecting, doubles-down on that, doubles down again when he gets pushback, and then is flabbergasted when his "product" starts to disobediently walk out.
He doesn't see women as equals so he's flummoxed when his gender norms are repeatedly challenged, and he doesn't see the pageant women as people, just product. It's also really interesting to me how frustrated and bewildered he is in that "apology" video, like, "why is no one listening to me, to my side of the event, naturally everyone should be siding with me and not those foolish women!"
With that attitude, he should never have been allowed within a hundred miles of the pageant - and it doesn't bode well that none of the people in charge of the Thai competition never realized that. I fully expect the replacement to be overly obsequious to the women, with the entire Thai organization angrily muttering among themselves in the background about how unnecessary this all is and women should just know their place ... /:
That is a pretty degrading view of Thai people in general there. It's also outdated.
The Thai prime minister from 2010-2014, depicted here...
...(that's correct: a woman in the highest elected post before the USA has had one!) shepherded equity laws the first of which became the law of the land in 2015: The Gender Equality Act. (This after she was ousted for corruption—and on the face of it it was a fair ousting—so apparently gender equity in Thailand was important enough that even after the female prime minister's ouster they kept it going forward.)
Currently women as entrepreneurs are increasingly accepted from almost zero in 2010 to a rather sizable number of recognized and admired entrepreneurs today at 40-45% with government support of "Women SMEs" helping grow this. Thailand beats the world average in female researchers and grant awardees at about 45-50%. And while it is by no means a feminist paradise, it is reductive and grossly insulting to characterize all of Thailand from the performance of that one person.
In many ways (though not all) Thailand has advanced past North America in the status of women.
That's an excellent point. Women should be ~~ogled~~ seen but not heard, they should do as they're told without question and they're property. These women are products to him, not people.
Yes, makes a lot of sense. (Do you have a link to the apology video? I read somewhere he was crying?)
The bit that I saw was at the end of the BBC video that OP linked above.