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It won't really cost much less. The difference between a 1.6l 100hp engine and a 1.6l 150hp engine is just a turbocharger and those are less than $1,000 for an auto maker. So the cost of the car could potentially drop from 28,000 to 27,000 which is peanuts. The cost of maintenance between those two vehicles would be almost non-existent.
Cars aren't expensive because of horsepower. They are expensive because of labor cost and government regulation. The less you have of either of those the lower the production cost goes and the less expensive the vehicles get.
are you telling me, that an American car that weighs 3 tonnes, is only slightly more expensive to buy/run/maintain compared to one that has the same bed size and weights less than a ton?
an f 350 (American large car) has between 400 to 500 hp, a kei truck has 65hp, the difference isn't just a turbocharger, it's an engine small enough you can lift without tools. it's a third of the materials, a third of fuel consumption, parts are smaller and much cheaper...
Are we discussing cars or trucks? You use both terms but they are very different things. The article itself is discussing CARS and the very first picture is of a Honda Life.
In your original comment you said "average American car". Which to me as an American is clearly a reference to a CAR. And by sales the three most popular CARS in America are the Nissan Sentra, the Toyota Corolla, and the Honda Civic. If you push it to Top 4 then the Tesla Model 3 enters the chat. None of those are called "trucks" anywhere in the world.
That is not a car. It is a Heavy Duty truck, one of the largest behomeths commonly (and I use that term loosely) sold in America. By sales volume the Full Ton and up trucks like the F350 are maybe 20% of total truck sales, the rest are 1/2 and 3/4 ton trucks.
If you want to bag on American trucks that's fine but that isn't what you brought up nor are they what my comment was about.
I wouldn't purchase a Kei truck in America. It's too small to be used for heavy loads or over distance and in the city a small van is superior in literally every way as it's storage is both lockable and protected from the elements. That Honda Life in the first picture is better for nearly every use case than a Kei truck.