There are and have been thousands of American Goebbels currently for decades and decades. They just live in the Anglo Reich that achieved its settler colonial genocidal aims and became normative. They speak softly, wear normal business attire, are treated as normal, even esteemed, having relevant degrees and nice careers. When they write articles that passive voice a murder like we just saw in Minneapolis, well that's just the way things are done, they need to keep working with local "LEO" to have the stories they need, plus the sheriff is their cousin. They're not all bad, just a few bad apples, and it's hard being a cop, you see.

The only difference between normative liberal violence propaganda and this is that the more fascistic violence doesn't try to hide behind that normativity. It is iconoclastic to it, even though it is still in service of capital. This is why liberals recognize it as "something else" even though getting shot by cops has been an ever-present danger in many communities, and so has that same violence by organized crime, itself stoked by capital and the liberal state. The latter is "normal" to them, but cops not pretending to follow the rules is not, nor is the president not feigning regret or sympathy. Liberals expect to be comforted by their "institutions" saying the right words and going through the right processes even if the material result is identical.