Coming from this article (HN comments):
https://news.cornell.edu/stories/2025/12/ozempic-changing-foods-americans-buy
Ozempic is changing the foods Americans buy
Within six months of starting a GLP-1 medication, households reduce grocery spending by an average of 5.3%. Among higher-income households, the drop is even steeper, at more than 8%. Spending at fast-food restaurants, coffee shops and other limited-service eateries falls by about 8%.
That seems huge to me. There's lots of memes about bad food practices in the US and there's a lot of truth to it. In 10 years, will there be a stereotype of Americans as skinny people that don't eat much?
I don't have a link but I've seen that companies are pushing back on this, like researching how to make drinks that counteract GLP-1 drugs. Will Big Pharma or Big Sugar win out?
I'm betting on Big Zero-Calorie Sweetener insofar as we're talking specifically about sugar.