this post was submitted on 28 Jan 2026
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Nothing wrong with DEI, although Ubisoft has always laid it on thick with their pre-game "this game was developed by a multicultural, multi-anything blablabla" messages.
Like, I don't care about that at all. Give me a quality game, I promise I will never give a crap about the skin tone, religion or sexual orientation of its creators. That's just not my fucking business.
Anyway, I don't think DEI killed Ubisoft. Terrible leadership and total lack of vision did that.
IIRC this message was first used in AC1 and it felt right at the time because of the respectful approach to a (more or less) realistic historical setting made by a bunch of Canadians in a time when no one expected much of video games in terms of cultural respect. I remember it chaning my expection that the setting might be more than Prince-of-Persia-esque set dressing.
Yeah. Basically as a way of saying that they've done the research, and also so you don't go on the offensive when those "pieces of Eden" come into play.