this post was submitted on 01 Feb 2026
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I think you're missing the point that Epic's store is only not profitable at their margins because of scale. If they had even half of Steam's user base they would be profitable. Their problem is that gamers insist on backing Valve's monopoly because it's what other gamers tell them to do online.
And Epic provides Unreal Engine, the gaming engine that powers the majority of modern games, with free and extremely cheap tiers for indie devs, and they provide explicit Linux support for their engine and dev environment. They've also used a substantial amount of their Fortnite money to break up app store monopolies on Android and iOS.
They are not the villain that the gaming community thinks they are.
Well, see, here's your first mistake; you think Valve has a monopoly. But they're just one store out of many, including game console stores. The difference is they're actually providing a good service.
Yes, it's shocking; people tend to gravitate towards the service that's actually good!
And what a total shite of an engine that is. It's actively destroying the gaming industry by emphasising all the worst development practices gamers have complained about for the past 8 years.
Just like with their service fee, they're doing this to completely undercut competitors, to ensure the Gabe engine everyone used is Unreal.
This isn't a good thing.
No they don't. They barely support Linux with some elements. But Unreal Engine runs like absolute shit on Linux, if at all, and Tim Sweeny infamously hates Linux with a passion. He has some personal grudge against it.
Because they want Fortnite to be the one game young people play. The One Live Service To Rule Them All. The only way they can do that, to reach the maximum amount of the youngest generations to squeeze them and their parents for all their money, is to be as widely available as possible.
Valve got skin gambling. Epic got Fortnite. The latter involves children and is massively more profitable.
Have you considered maybe Valves monopoly is natural? That is convenient to have all the games in one place and their customers like what they're selling?
Yes that changes literally nothing.
All monopolies, be they natural or otherwise, need to be heavily regulated or else they can:
a) easily do stuff to prevent competition. Stuff like preventing developers from selling their game for cheaper on other stores.
b) charge exorbitant markups, markups like 30% of all revenue for a listing in a store.
I do not understand why gamers have such a hard time grasping that Valve taking a massive cut off the top of every single game sold, just enriches the already rich for doing nothing, at the expense of consumers and creators.
Sorry to bust your balls, but here's a thing from a fucking 6 years ago that debunks your B point to the ground.
30% has used to be standard in a PHYSICAL releases too, except these wont give you any convenience like cloud saves, remote play, family share, friend/community integration, support for older releases, huge ass discounts, linux support, and may other pro-consumer things. Valve takes this chunk and actually invests in the quality of their service.
Do you really think that MS or Epic would keep low markups if they have gained majority of the market?
Lmfao bro, you think that digital storefronts cost more to run then physical ones?
You think it takes more resource to change a database entry, then it does to run a physical store, staffed by real people, that have to import and store a physical item that they then have to sell you, and potentially take back and return?
Lmfao, Valve has tossed you trinkets over the course of 20 years and you praise them like they're altrusitic gods, instead of the wealth hoarding millionaires and billionaires that they actually are.
Jesus Christ, thats literally the whole fucking point. Valve has been overcharging you because they have a monopoly.
Competition is what keeps prices low, and that's not possible when Valve has clauses that prevent developers from selling their games for less on other stores.
Steam provides much more than just a store. Having to print, burn, deliver and sell physical CDs is not cheap. Nor is the service Steam provides that physical discs wont. Also, did you pass over the fact that PS, Xbox, Nintendo, Apple and Google also have charged 30% for their online stores?
Anyone can go get free games at Epic and be happy they save 100% cash on their games. and that is why Epic's user base grew 173% withing last 6 years but with 1.6% revenue growth. If this doesn't make you realize that we pay for a good service, then nothing will.
PlayStation and Xbox subsidize the cost of the console.
Apple and Google have been having their 30% fees (and the monopolies that allow them) struck down by courts and competition regulators around the world.
Valve is subsidizing their services that they provide to gamers.
They have 15% since 2020 or so. As far as I understood, Apple got sued, then changed the cut% and Google followed shortly after to avoid getting sued. Once app earns more than $1 million, it gets 30% cut again.
I think the problem you're running into is that Valve isn't doing nothing with that pay.
Like valve is actively making my gaming experience better by developing cheap hardware and a good system for gaming on Linux.
All the games I've ever bought, regardless of if they still sell them are in my library.
My save files are cloud synced for free.
I as the end user am having a good time.
I also have a sunk cost thing going on. I've been trying to buy and play more GOG games but I just have so much that works already on Linux without any work that it's hard to justify the tinker time to get it working otherwise.
They provide such a good service I think we've all forgotten about the children casinos for CSGO2 skins, but even that they're fixing (kinda).
Maybe its just nice to not be mad about something. Like its just video games, I don't really care if Valve has a monopoly on that since 1) Experience is good 2) they're not trying to have like a monopoly on water or something important. Bad take maybe, but there's enough going on that I just don't know if I could make myself care that valve is like 90% of videogame sales. Or whatever it is.
Heroic games launcher basically makes gog stuff click and play but even that isn't enough for me to really use it over steam.
What I need is a good launcher that makes the process of using different stores seamless, that works well on all my devices (heroic's controller support is infuriating to use and doesn't support steam)
Maybe when playnite finally gets ported to Linux
That’s has absolutely no chance in hell to happen while these right wing fucks are in charge. Any “regulation” would be a secret dick in the ass while they make everything worse and somehow we all end up paying more.
So you're a Republican then? You believe in small ineffective government and have no faith that government can do anything, ensuring that it won't?
Congratulations, they converted you to their side without you even realizing.
They may want to work on their marketting, then. I won’t lie when I say that I’m surprised to learn that Epic Games not only developes Unreal engine but that Tim Sweeney seems to have actually created it and not just be a CEO who buys stuff and puts his name on it.
There do, however, seem to be a few points really not working in their favour. Sketchy policies around reviews and a lot of forcing exclusivity(Steam’s monopoly? Ok buddy) are big ones I found.
Look, I’m sure there’s plenty of learning to be done as far as the Epic Games store is concerned but seriously, why is Steam so bad and why is Epic Games especially good? Sorry that I’m happy to use Steam and not switch to a new store with fewer features? Like, what’s the point being made here?
Forcing exclusivity? They force exclusivity for the games that they make (just like Valve does for theirs) and otherwise Epic offers developers cash deals for exclusivity, the developers are under no obligation to take them.
And the overall point is not that the Epic Launcher is amazing, but that Tim Sweeney is right about Valve's exorbitant 30% fees, but whenever that comes up gamers just go haha Valve=Good, Epic=Bad.
Yeah, but you do not seem to grasp that good service and agreeable progresses e.g with proton and the nice hardware is worth the money.
I don’t really get your point. Epic already offers free games and more money to devs, but isn’t working out. Steam isn’t forcing exclusivity on third parties here. And they’re not using tricks like the crazy good (for the devs that’ll find it hard to say no to easy money) exclusivity deals or paying for the free games in desperate attempt to get anyone even look their way.
If my reliable old grocery store that says hi to me every morning and always delivers when I ask them for anything, add nice features to make the shopping just feel smooth and welcoming, then also, on the side, made huge contributions to open source in a consistent basis, being one of the sole corporate interest driving the current Linux gaming paradigm forward…
If they suddenly had a shop pop up next door with cheaper prices and free food stuffs every week, I would be very fucking suspicious. Nobody greets you there either. No nice features. It’s cold and lacks accessibility features. Goes out to buy all the bread from the old reliable shop and then sells them with big signs on the sidewalk saying “this is the only place to get bread!”, I would 100% not go there. Ever. Just from principle alone. They can give out all the free shit they want, do whatever sleazy tricks they want, but I’ll go shop in the place that is friendly, listens to me and others, helps the community and does not go buying other shops out of bread as a cheap ass trick to force customers there. It may cost more, they may pay a little less to the producers, but it’s very rarely just about money. If the volume alone covers the producers’ wants and needs so they are happy to remain, and customers are more than happy not getting free shit or occasionally having to wait a year or so before they can get bread again because the fucking rats next door keep buying some out of existence anywhere else.
Sometimes it’s just a service question. Money isn’t everything. This is true almost everywhere. I almost exclusively shop in co-op groceries where we the customers are owners. It’s more expensive, but I have a say in everything, it’s inclusive, does not do sleazy marketing or exclusivity tricks or other ratty stuff, so I’m more than happy to pay the premium for it.
And I’m not the only one. Not by a mile.
Same’s true for steam, at least for now.
The second they sell out or stop contributing good around them or start ratty shit, I’ll be looking to shop elsewhere. But that’s still not going to be the rats next door…