this post was submitted on 07 Feb 2026
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I read the summary and I half agree. They draw the conclusion based on the insects not being consumed directly but if they would be it's a whole another ball game.
The thing is that nobody has tried to make protein bars from processed finely ground insects and marketed it as keratin protein bars. Maybe even fried bug-nuggets and just call them nuggets to save money or anything else that is not just directly eating tiny crispy legs that get stuck in the teeth.
If there's a protein bar with bugs and chocolate that's cheaper than whey bars I'd buy it every now and then. If it would be sold in a fast food shops in a homogeneous fried blob I'd also try it out of curiosity.
Chirps (chips made of powdered cricket) exist, but they never took off. People have tried a lot of ideas, its moreso that consumers havent really shown much motivation towards insects as a protein
Keratin protein bars is one of the better ideas Ive heard. Even still a lot of people wouldnt touch it if they saw it was insect-derived protein on the label
Yeah, people don't want it if they know it has bugs in it. That's why you have to put it under some alias such as the Latin name under ingredients only. Putting "it has bugs" on the label is pretty much the opposite of what you should do because then you only target like 0.1% of the population.
Later on you could make an "organic" version "with real insect keratin" or whatever.
There are huge cultural barriers to direct intentional human consumption of insects in the US and Europe. I will be very surprised if this can actually be achieved
I think that the cultural barriers can be overcome with a pricing strategy. If the bug nuggets can be a lot cheaper than normal nuggets for example, people would be more willing to try it and adopt it.