My friend in Germany sent this to me. The price is €0.75 per can after a discount using the grocery's app.
I looked up the price locally for me (Washington state, hence the asterisk) at the Kroger-affiliated Fred Meyer, and it was on sale for $23 for a 24 pack of Budweiser. That boils down to €0.81 per can.
*In the title was to acknowledge that Washington state is expensive and I'm sure elsewhere in the country you could find a better deal. But for my little corner of the country, the title holds true.
**My fellow continent-dweller pointed out that our 12oz beers are actually 355ml, and the 330ml can is smaller. Proportionally that brings the price down to exactly €0.75 per can from my benchmark. Add that to a TIL for me.
Instead of a direct advertising budget, PBR just sponsors random shit.
Club sports, events, random shit like that.
I think that's the whole reason they'll stick around. It builds actual brand loyalty instead of random forgettable ads that just burn money.
And it's genuinely cool stuff. They seem like good folks. Probably owned by a conglomerate though. It's too bad Yuengling is owned by such a Trump cuck. It's not terrible.
It's way more confusing than I thought it would be...
But basically, yeah. Although some dude that's been in the beer industry a couple decades put it all together and seems to be preventing them from fucking it up.
Kind of rescued the brand even. They had sold and moved to LA, but under current ownership they've moved back to Minnesota. Apparently "the good old days" I was thinking of, have all been under current ownership.
Still not as good as an independent brewer