this post was submitted on 07 Feb 2026
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Budweiser is currently cheaper in Germany than in the United States* (lemmy.world)
submitted 16 hours ago* (last edited 15 hours ago) by hank_the_tank66@lemmy.world to c/mildlyinteresting@lemmy.world
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My friend in Germany sent this to me. The price is €0.75 per can after a discount using the grocery's app.

I looked up the price locally for me (Washington state, hence the asterisk) at the Kroger-affiliated Fred Meyer, and it was on sale for $23 for a 24 pack of Budweiser. That boils down to €0.81 per can.

*In the title was to acknowledge that Washington state is expensive and I'm sure elsewhere in the country you could find a better deal. But for my little corner of the country, the title holds true.

**My fellow continent-dweller pointed out that our 12oz beers are actually 355ml, and the 330ml can is smaller. Proportionally that brings the price down to exactly €0.75 per can from my benchmark. Add that to a TIL for me.

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[–] rizzothesmall@sh.itjust.works 2 points 35 minutes ago

Would not pay that for earwax flavoured fizzy water in a place where you can get some of the finest ales in the world for about the same price.

[–] ohulancutash@feddit.uk 4 points 2 hours ago (1 children)

Budweiser is just launching in Germany, so they have to price low to gain market share.

[–] njm1314@lemmy.world 8 points 2 hours ago

Going to have to pay people to drink it in Germany I think if they actually want to market share.

[–] Typhoon@lemmy.ca 7 points 8 hours ago

That's because the American economy is collapsing.

[–] Treczoks@lemmy.world 28 points 12 hours ago (1 children)

They have to make it dirt cheap because it has to compete with real beers here.

[–] AngryRedHerring@lemmy.world 1 points 6 minutes ago

Germans were mocking Budweiser when I visited there 30 years ago.

[–] apfelwoiSchoppen@lemmy.world 57 points 15 hours ago* (last edited 15 hours ago) (1 children)

Most beer is and always was. Though when in Germany you'd be a fucking fool to drink that swill vs nearly any other offering.

[–] hank_the_tank66@lemmy.world 4 points 15 hours ago (3 children)

Agreed. I just usually assume the price to import and such would keep the price higher overseas.

Moreso pointing out that we are getting robbed on prices even for our domestic offerings

[–] ohulancutash@feddit.uk 1 points 2 hours ago

This one is brewed in Germany at the same plant that makes Corona.

[–] thelardboy@lemmy.dbzer0.com 12 points 13 hours ago (2 children)

I expect it's not an import, but produced under license somwhere in Europe. There's big brewing operations in UK and Croatia that makes it.

[–] HobbitFoot@thelemmy.club 3 points 4 hours ago

Budweiser was bought by InBev, the same company that makes Stella Artois and Beck. That would give InBev the right to make Budweiser anywhere it owns a brewery.

[–] ceiphas@piefed.social 5 points 10 hours ago

you know, maybe there are some breweries in germany, too... some that can sell the cleaning water of the brewing copper as bud light

[–] spankinspinach@sh.itjust.works 4 points 13 hours ago

That or Budweiser doesn't get charged duties cuz it's just that bad, so the govt doesn't see it as a threat to domestically produced beer 😂

[–] homes@piefed.world 49 points 16 hours ago (3 children)

It still tastes like shit over there, though

[–] Pixel_Jock_17@piefed.ca 17 points 15 hours ago

That's why it's on sale

[–] BenderRodriguez@lemmy.world 7 points 15 hours ago* (last edited 15 hours ago) (4 children)

Budweiser isn't great, but compared to bottom tier beer it's drinkable.

Miss me with that Milwaukee's Best or Busch Light. I'll drink PBR, but my go to Labatt Blue.

[–] givesomefucks@lemmy.world 5 points 15 hours ago (1 children)

I’ll drink PBR

Instead of a direct advertising budget, PBR just sponsors random shit.

Club sports, events, random shit like that.

I think that's the whole reason they'll stick around. It builds actual brand loyalty instead of random forgettable ads that just burn money.

[–] BenderRodriguez@lemmy.world 2 points 12 hours ago (1 children)

And it's genuinely cool stuff. They seem like good folks. Probably owned by a conglomerate though. It's too bad Yuengling is owned by such a Trump cuck. It's not terrible.

[–] givesomefucks@lemmy.world 2 points 9 hours ago

They seem like good folks. Probably owned by a conglomerate though

It's way more confusing than I thought it would be...

But basically, yeah. Although some dude that's been in the beer industry a couple decades put it all together and seems to be preventing them from fucking it up.

Kind of rescued the brand even. They had sold and moved to LA, but under current ownership they've moved back to Minnesota. Apparently "the good old days" I was thinking of, have all been under current ownership.

Still not as good as an independent brewer

[–] Thedogdrinkscoffee@lemmy.ca 4 points 14 hours ago

Labatt Blue is good for pairing with Indian food to cleanse and refresh your pallate.

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[–] umbrella@lemmy.ml 2 points 12 hours ago

what would be a good tasting beer instead?

[–] FalschgeldFurkan@lemmy.world 2 points 8 hours ago (2 children)

People who have tried this and are used to European beer - is it really that bad?

As a naive kid I was kind of a "USA fan", looking forward to try Anheuser-Busch Budweiser (Light or regular) at least once and thought this to be impossible in Germany due to Budweiser-Budvar holding the trademark here.

I was even recently tempted to buy and try it, although I have been completely and strictly dry since taking SSRIs. Then I remembered multiple sources claiming it's piss, and decided against it.

Makes me wonder why that stuff is so popular in the USA.

[–] ohulancutash@feddit.uk 3 points 2 hours ago (1 children)

They sidestepped the Budweiser ™ issue by naming it Anheuser-Busch Bud. But this requires a licence from Bitburger because of the similarity to Bit ™.

[–] FalschgeldFurkan@lemmy.world 1 points 1 hour ago (1 children)

Interesting... makes me wonder even more about what their angle is. Selling it slightly cheaper, but with licensing and shipping fees? Not to mention having to compete against high-quality German beer? Doesn't seem very profitable to me

[–] ohulancutash@feddit.uk 1 points 1 hour ago

They’re new to the German market, and are counting on the World Cup and Olympic sponsorships to provide a sales boost this year. I don’t see where their shipping would be any more than other German beers. They’re small cans.

[–] affenlehrer@feddit.org 2 points 7 hours ago (1 children)

I'll try to find it and review it. The photo doesn't really tell me which supermarket it is.

[–] FalschgeldFurkan@lemmy.world 2 points 3 hours ago (1 children)

Could be Kaufland by the looks of it, but I think they also have it at Rewe or Edeka

[–] affenlehrer@feddit.org 2 points 2 hours ago

Thank you. Kaufland and Edeka are little far but I can try Rewe and Penny.

[–] desmosthenes@lemmy.world 7 points 14 hours ago (3 children)

does anyone drink it out there? the branding looks completely different as well lol

[–] ohulancutash@feddit.uk 3 points 2 hours ago

It has literally just entered the German market. But it failed twice before so…

[–] anothermember@feddit.uk 6 points 11 hours ago (1 children)

It’s rebranded in a lot of places due to the trademark dispute (there’s another Budweiser beer from the Czech Republic). Can’t speak specifically for Germany but I don’t think it’s really that popular anywhere in Europe despite a no doubt large advertising budget.

[–] ceiphas@piefed.social 5 points 10 hours ago (1 children)

you mean the beer from budvar? the city called budweis in german? i still am baffled how an american company can offer a beer under the name of a foreign town that has brewed beer for ages...

[–] anothermember@feddit.uk 2 points 9 hours ago

Well they can't in Germany evidently, at least. But for better or worse trademark laws typically prioritise who got there first in the market, not necessarily who has greater claim to the name.

[–] Pechente@feddit.org 8 points 14 hours ago (1 children)

Not really. People mostly drink local beer (each city has at least one local brewery) and others buy craft beer. I don’t know anyone who’s drinking foreign beer regularly.

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[–] swordgeek@lemmy.ca 9 points 15 hours ago* (last edited 15 hours ago) (3 children)

Just did a quick look in Alberta, Canada. Best price I could find was $26.99/15, or $1.80/can. That converts to €1.11 per can.

Cans are 355ml though, instead of the German 330ml.

EDIT Cans in the US are probably 355ml as well. If they were scaled down to 330ml, the price would be...

€0.75. Same as Germany.

[–] x00z@lemmy.world 1 points 6 hours ago

330ml would be €1.03 in your example.

Also, as far as I know Germany already has the sales tax included in the retail prices that are shown.

[–] hank_the_tank66@lemmy.world 6 points 15 hours ago

Oh wow, good catch - I always assumed the 330ml was 12oz, never actually checked.

[–] PatrickYaa@feddit.org 3 points 14 hours ago (1 children)

I don't know how Canada does taxes in advertised peicing, but if you were looking up USA pricing, make sure to calculate the tax into it, because the advertised price in that german grocery is including taxes.

[–] usualsuspect191@lemmy.ca 3 points 11 hours ago

In Alberta there's 5% GST added (not included in the advertised price)

[–] randombullet@programming.dev 1 points 9 hours ago

Many grocery items are cheaper in Germany than in the US.

Of course that's skewed due to the USD vs EUR cost difference.

[–] IWW4@lemmy.zip 5 points 14 hours ago

It blows my mind that. Anyone would drink American beer flavored water in Germany..

[–] 9point6@lemmy.world 6 points 15 hours ago

Surprised they can sell bud for even that price in Germany

[–] cabbage@piefed.social 4 points 14 hours ago

Like making love in a canoe...

[–] rezzorix@lemmy.zip 5 points 15 hours ago (2 children)

We have laws in Germany to enforce and ensure there are non-alcoholic drinks that are cheaper than beer.

And in the US people get exploited at the supermarket cashier for almost everything anyway.

[–] mcforest@feddit.org 5 points 15 hours ago (1 children)

Aren't those laws only for restaurants, bars and similar locations?

[–] rezzorix@lemmy.zip 9 points 15 hours ago (2 children)

Yes, the point was more of an example to show how cheap beer is in Germany.

0,5 Liter Oettinger Pils is available for 0,50 EUR.

[–] UpperBroccoli@lemmy.blahaj.zone 1 points 8 hours ago

There is a cheap beer brand from Bremen ("Hemelinger") that's running with the slogan "Reicht doch" which could be translated as "good enough".

[–] eestileib@lemmy.blahaj.zone 2 points 10 hours ago (1 children)

Woooow

[–] ceiphas@piefed.social 3 points 10 hours ago

it tastes like piss, and when you put a box of it on the table the party is over...

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