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Solo indie marketing strategies that actually work? (lemmy.world)

submitted 1 week ago by nick_ocb@lemmy.world to c/gamedev@programming.dev

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Any good strategy for solo indie marketing? Building a game is one thing, but getting eyeballs on it without a publisher or marketing budget feels like shouting into the void. What's actually worked for you?

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[–] Electric_Druid@lemmy.world 1 points 1 week ago* (last edited 1 week ago)

I can't tell you what's worked because I'm still in the process, but here's what I'm doing or plan to do soon:

-Demo released on steam and itch
-youtube channel with soundtrack uploads and video essays
-eye catching, engaging trailer
-promotion on personal YouTube channel
-Outreach to content creators (specifically, ones that seem like a good fit for you kind of game)
-Steam next fest/ other online game expo events
-Word of mouth/flyer adverts if you live in or near a decently sized city

If there was a silver bullet marketing strat, everyone would be doing it. I'm hoping that consistent, boots on the ground effort, diversification of marketing, and persistence will pay off.