this post was submitted on 09 Feb 2026
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GenZedong
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Thoughts on the superbowl? I find it interesting that the NFL took this stance, some years ago they banned an athlete for protesting the national anthem due the police brutality and now they're hosting publicly anti-ICE artists.
There is also the chance that they saw this chance to target the latin women market, it was very succesful, many girl groups i know hosted superbowl parties just like men do to watch bad bunny lol. I myself don't like bad bunny at all but the girls adore him, i can appreciate him taking a stance on the issue, not that he took any risks since he literally got invited to perform at the superbowl, the top goal of any artist.
its definitely trying to appeal to liberal sensibilities, while hundreds of people that pass as latam are being arrested and deported
ultimately i think it's much much more disruptive to society and really to the NFL to have the players trying to spread a message about social justice than the superbowl halftime performer. Like, think about it this way: the halftime performer will be lucky to perform for the superbowl even twice, i think the most anyone has ever been on stage was 3 times from a quick search and even imagining some performer who first performs in the super bowl as like, a 12 year old i struggle to imagine them performing more than 5 times. meanwhile a player who takes a stand will be able to do so week after week for years, maybe even a decade+, and since he is an athlete he could inspire many other athletes to take a stand over those years, who could themselves inspire other athletes, etc.
I think you're right about the marketing audience angle. Even all the christian nationalists who were pissed about Bad Bunny's inclusion still watched the Super Bowl, just not the half time show. The NFL gets the best of both worlds this way vs. having a halftime performer that appeals to the crowd who is already watching the Super Bowl for the football anyway.