this post was submitted on 22 Feb 2026
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Pretty easy to not shop at Amazon in my experience
Yeah, but my point is that even if you stop buying from Amazon, it's a drop in the ocean of profits.
Not if a large number of people do it. As far as I know, a large number of people are dissatisfied with Amazon, Bezos, Trump and so on. Apathy is compliance and keeps the tills rolling.
Even if one succumbs to the hopelessness in thinking that resistance is futile, there is still some pleasure to be had from hitting them were it hurts, ie. the only thing they seem to care about - money. How ever small a hit they take from it.
What's a large number of people? 10,000? 10,000,000? Amazon Prime has 180 million subscribers in the US alone, with a revenue of $44 billion dollars annually.
That represents less than 7% of Amazon's annual revenue.
You cannot fathom how massive Amazon is, and how small consumers are in comparison. By all means, stop shopping on Amazon. We all should, because we can. Just don't expect Bezos to give a shit.
Amazon is big because of consumers*, has revenue because of consumers. There are a lot of consumers, yes. That is part of the point.
*people
Amazon is big because they have businesses that rely upon them for infrastructure. Retailers pay Amazon to sell their stuff. Enterprise clients pay Amazon to host their servers in the cloud. Governments pay Amazon to provide internet and host data. Amazon could lose every single global retail purchase on their website for a month and the effect on their net profits would be less than the amount rounded off of their balance sheets.
The human mind cannot comprehend the amount of money the oligarchy controls, and the insignificance of the individual consumer. We are ants to people like Bezos. Annoying, maybe, but a nuisance to be dealt with. You don't ask the ants what they want. You ignore them until they get into your house, and then you eradicate them and set barriers to prevent them coming back.
There are a lot of us, and we could be annoying to Jeff Bezos. But he is beyond economic retribution.