Cars - For Car Enthusiasts

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Lamborghini ditches plans for its all-electric supercar due to 'close to zero' buyer interest (www.engadget.com)

submitted 3 days ago by osanna@thebrainbin.org to c/cars@lemmy.world

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Lamborghini's CEO revealed that the Lanzador concept was scrapped late last year.

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[–] h54@programming.dev 3 points 2 days ago* (last edited 2 days ago)

I don't think Lamborghini is being totally honest. If there was zero interest, basic market research would've revealed that fact and they wouldn't have invested time and resources into the project.

I theorize they don't see one of their largest markets (the US amidst a major, far-right led regression) as fertile soil for for the kind of sales they want to see.

edit: grammar