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Lucky timing is: being a white guy growing up in the 70s/80s America.
Besides that, if you look at the company he started. It started selling books, but he always wanted to sell other stuff. His shareholder letters describe his vision from the very first one and it is consistent. It didn’t change over time. They company got lucky, they talk about prime being a fluke all the time. But on the other hand, the culture in the company was something that supported a fluke like that to bubble up through the idea pond.
Any who, yea. I don’t care for the person that the media portrays him as today. But for his initial years I absolutely give him a lot of credit.
I haven’t heard off Amazon being built on stolen ideas or usurping someone else’s company or being born with a silver spoon.
Yes he was a white male in America in the 70s and has all the privilege associated with that, but there were like another 50 million in that category.
It's more about launching a company right when internet purchases took off. People tried before, but the timing wasn't right. He had the right skill set, at the right time, and it took off.