Our Unity Personal plan will remain free and there will be no Runtime Fee for games built on Unity Personal. We will be increasing the cap from $100,000 to $200,000 and we will remove the requirement to use the Made with Unity splash screen. No game with less than $1 million in trailing 12-month revenue will be subject to the fee.

Looks like a desperate attempt to get the free people to stay, as it makes them more likely to spend on the unity store. Hell, they're even willing to remove the splash screen from the free tier.

For games that are subject to the runtime fee, we are giving you a choice of either a 2.5% revenue share or the calculated amount based on the number of new people engaging with your game each month. Both of these numbers are self-reported from data you already have available. You will always be billed the lesser amount.

Hm, I wonder if they'll just believe whatever the devs report, or if they'll just bide their time before throwing the lawyers at them for "underreporting numbers"