It's simple - you're paying for 2 or 4 screens, but you could be paying for 2 or 4 screens AND multiple accounts! That would give them more of your money, so it's their preferred option.

Love might be sharing a password, but profit is paying multiple times for the same thing, so here we are...

They made record profits during quarantine, when everyone was stuck at home. Now they have two problems:

1. Some of those people have cancelled because they're now busy.
2. They're expected by shareholders to continue that kind of profit increase forever.

They don't actually care any more than they ever did, this is just an easy way to get money out of accounts they see as less likely to cancel because many people are using the same account.

how hard was it to do a plex server? did you just use an old pc or what did you use as the host?

is why the fuck they even care? If I’m paying for 2 or 4 screens on my Netflix account, why the fuck does it even matter which address they’re playing at?

You and your family could be paying for 2-3 accounts instead, and also paying for the 2 or 4 screen plan on all of them if you want 4K.

Maybe you won't, but many will. And they'll offset you unsubscribing your one account.

Plus even if they increase their total subscriptions by only 10% it's still worth it, because they probably lost active users, so there's less actual load on their servers for the same amount of subs.

I dropped my 4 screen plan in October or November when I first heard about the upcoming sharing restrictions because it was actually being used from 3 or 4 locations, but unfortunately I think us cancellers are probably outnumbered by people who just created new accounts because they had to stop using someone else's.