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Amazon Let Its Drivers’ Urine Be Sold as an Energy Drink
(www.wired.com)
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this post was submitted on 19 Oct 2023
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That's fair. Honestly, it was kind of a dumb move on their part to name their tablets "Kindle Fire" on release, as it confused almost everyone with what was an e-reader and what wasn't. By the time they returned it to just "Fire" / "Fire Tablet" to match other product families (Fire Phone, Fire TV), the damage was done. The only reason I can keep it straight is the fact that I worked on them for a decade.
I mean it's kind of genius marketing though, just straight up comically villainous/evil, like we're living in a cartoon. One of the top 3, if not the top 1, companies has branches called "The Amazon Fire" while we're literally fucking burning the rainforests in Amazon down. Amazon Kindle, Amazon Fire. That shit is just evil.