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submitted 1 year ago by MicroWave@lemmy.world to c/news@lemmy.world

Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.

The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.

Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”

Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.

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[-] loobkoob@kbin.social 2 points 1 year ago

Bud Light was already a joke for being bad.

Yep. GTA 4 came out in 2008 - 15 years ago - and features the beer brand "Pißwasser", which is clearly mocking Budweiser's name and branding - particularly Bud Light's. It's been a joke for a long time.

this post was submitted on 31 Oct 2023
283 points (89.0% liked)

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