They are betting on it being the next big thing, but I don't think it is. One side note the images shows clear googles, I'm pretty sure their model has no clear through vision, isn't it a black opaque front with camera? So if battery dies you lose external vision. For a product to take off it has to fill a use-case and a buyer's need. Why is wearing a goggle needed, it is cumbersome and limited. Workplace use woyld be fatiguing. Google Glass had a better idea (you could interact with the world normal and have AR as a bonus. The cost of apple product is also a barrier to many, and so you would get poor people with no access to functions. Just seems like they will share the fate of Metas AR googles.