The article seems to highlight that the money behind such a big event mainly goes to the hype for games yet unreleased, rather than focusing on praise and even advertising for really high-quality games that are already out.

Sometime I'd like it if video game marketing changed this way - it's much easier to market a game that already has tons of great reviews, and they've kind of generated many gamers that are unsure about any marketing they hear. The streamer I watched the awards with ended up finding out about a previously-released game by a developer he'd really enjoyed, thanks to the show.