I dunno there have been rumours that their IPO is just around the corner for years now, idk how they justify it reddit just isn't set up for that sort of growth model. Its users (at least before all the nonsense) I'd say are on average more likely to use 3rd party apps, ad blockers and not engage with the kind of activity that normally creates revinue (thats frankly why I'm here I'm a reddit refugee from appolo). My guess is all this activity is prep for going public but I just can't see it going well.