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The green bubble problem is about to get even worse (Apple/Android)
(www.theverge.com)
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I remember this and thought I was crazy. There was an article linked somewhere on Lemmy last week that addressed this. It seemed like it was a Steve Jobs special - no one knew he was going to promise that. Subsequently, they got tangled up in a patent dispute with someone who owned a very vague communications protocol patent. That outcome has been appealed, from both sides, in courts basically since then.
It was announced in 2010 and then a year later Jobs died so it’s not out the realm of possibilities that other Execs decided against it and backtracked on it. It’s very possible if he lived longer it would have happened or at least an App would have released for it on Android and possibly iMessage would have had one too.