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It’s just water in a can. How did Liquid Death become a billion-dollar brand? (www.nbcnews.com)

submitted 5 months ago by return2ozma@lemmy.world to c/nottheonion@lemmy.world

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[-] rab@lemmy.ca 14 points 5 months ago

Festivals I've been to don't allow your own containers

[-] HobbitFoot@thelemmy.club 3 points 5 months ago

I've been to festivals that did, but they were very specific on the kind of bottle. The festival was also in the desert, so there tons of protections the venue took to prevent heat stroke.

this post was submitted on 18 Mar 2024

367 points (95.1% liked)

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