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this post was submitted on 13 Jun 2023
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Technology
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You know, I wonder if that was in all seriousness actually part of it, because they do have positive associations with the word federation, and that's the same effect marketing mainly tries to achieve. Might make people just that little bit more interested in it and more willing to work through any troubles getting used to a new system.
I'm sure that subconsciously influenced the decision at least a bit. Plus the whole socialist and "fuck money" attitude in Trek.