The ADC is run at 50 kHz, which is divided in half between the instrument itself and reading the analog controls. Every 40 microseconds the ADC is read, and the effects are processed in order, and then on the other half of the 40 microsecond cycle, the DAC is set.

I don't play through DAWs but instead through a dedicated digital modeller (line6 helix). With the helix, the latency is around 2-3ms IIRC (great video measuring the latency of many digital modellers. Sometimes I feel like I notice something minor/negligible, but most of the time I don't notice anything at all. My experience with DAWs, a long time ago mind you, was that you can't help but notice the latency, so I'd imagine their latency gets into the 10s of milliseconds.

It struck me though that all of the analog amp people that look down at digital modelling and point out that the latency is a problem might just be snobs.

Because sound also has a latency.

Sound travels in air at ~ 340 meters per second. This means that in 1 millisecond, it travels 34 cms (340 / 1000). So there's 1ms latency between you and your amp if you're 34cms away. Realistically, most people are more like 1-10 meters away, which translates to ~3 - 30 milliseconds of latency. Which can be huge! Most decent modellers are around the 3ms latency mark (see the video), which corresponds to sitting 1m away ... probably not a coincidence.

Unless I'm missing something here, I bet this more or less proves how much of an "aura" there is around analog amps and how they're the one true and correct way to play electric guitar. A digital modeller going into an in ear piece or monitors right in front of you will have about the same effective "latency" as an amp about 1m away.