I read
In fact, some execs told The Times that streamers will keep raising prices for the ad-free tiers with the aim of pushing more customers to sign up for ad-supported subscriptions instead.
And then interpreted enshittification. The whole point was that we wanted convenience, and no ads. Ads are a terrific revenue driver that also goes through a bidding process, so they want the growth.
What I see next is a return to the cat and mouse game of mass pirating since there's no agreement on the value proposition. People hate ads, we want to pay a fair price, and execs are just greedy motherfuckers operating on the mentality of extract the most possible monetarily with the absolute minimum cost, sacrifice quality, and fuck it all for the short term. Line must go up even if it's just for another 120 days.
Some of those changes would be welcome, but they reinforce the sense that streaming — at least as envisioned by the executives currently running the business — won’t be all that different from the old cable TV ecosystem. Some things will be better (on-demand viewing), some will be worse (compensation for writers, actors, and other talent), and there might be different players at the top. But in many ways, it will feel like the same old TV.
Typical executive cunts.