this post was submitted on 20 Mar 2025
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  • Disney shareholders rejected anti-DEI proposal on Thursday.
  • A conservative think tank proposed that Disney stop participating in the Corporate Equality Index.
  • Shareholders for Apple and Costco previously rejected similar proposals.
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[–] Shou@lemmy.world 4 points 13 hours ago (1 children)

Nah, fuck disney. Won't forget their "say no gay" policy. Also, a lot of their "woke" coded content is awful. It feels written by inexperienced writers. It's not genuine and comes across as pandering.

Like damn bro. Timon and Pumba were gay, social outcasts and raised a child together. That shit felt real. Not the stereotype gay l, but just normal... well "normal" characters.

The new stuff doesn't seem to have that. To the point that it feels as though they wanted their work to flop on it.

Kinda has that vibe Sandy from Spongebob had. At first, she was just a normal whacky character. Then Nickelodeon wanted more girl representation and Sandy became pretty much flawless. She wasn't the butt of the joke anymore, while the other characters stayed that way. It made her seem less part of the gang. Unequal to the rest. She became unfun.

So many of the female characters seem flawless and yet unlikable. From star wars series, to the new disney movies. Where is our Katara from Avatar? Where is our Valerie from Danny Phantom? Where are the characters with character?

[–] RaptorBenn@lemmy.zip 9 points 13 hours ago

2 male characters hang out "100% definately gay cause I said so."

[–] Etterra@discuss.online 18 points 21 hours ago (1 children)

Maybe that's because "DEI" has become code for "anything done by minorities" and "woke" now means "minorities." With minorites here meaning "not white heterosexual men." Also cis but these snowflakes can't even accept that cisgender is a technical term.

[–] tacobellhop@midwest.social 4 points 20 hours ago (1 children)
[–] Etterra@discuss.online 4 points 15 hours ago

Yeah, because it's maximally efficient at funneling all the money up to the 1%.

[–] gamer@lemm.ee 75 points 1 day ago (16 children)

Fuck this shit, now I gotta be pro Disney too? I'd gotten so used to hating them. They grew on me a little back when they stood up against DeSantis in Florida too.

I miss the days when we could just love/hate corporations based on their business practices instead of culture war bullshit.

[–] zovits@lemmy.world 13 points 15 hours ago (1 children)

It's almost like there were nuances to almost everything instead of the world being neatly divisible into good and bad.

[–] SufferingSteve@feddit.nu 5 points 13 hours ago

Oh, you get out of here! this is not how the internet works!

[–] Nangijala@feddit.dk 15 points 21 hours ago (5 children)

Their brand of diversity is some bs anyways so you don't have to be pro Disney.

Remember, they gladly took help from a Chinese concentration camp to make their girl boss Mulan remake.

They also fired all their park workers during covid and gave themselves 10 million bonuses while their workers were surviving on food stamps. Some workers had even signed non compete clauses so they literally could not use their talents elsewhere to feed themselves.

Further more, Disneys current version of DEI is divisive, soulless and insincere.

It isn't a black or white situation. You can hate Disney AND MAGA. To me, they are all two sides of the same rotten coin. Ruthless, selfish and greedy people who use others to get ahead and pull the ladder up after themselves.

[–] Eyron@lemmy.world 2 points 11 hours ago* (last edited 11 hours ago)

They also fired all their park workers during covid and gave themselves 10 million bonuses while their workers were surviving on food stamps. Some workers had even signed non compete clauses so they literally could not use their talents elsewhere to feed themselves.

There are plenty of things to hate Disney for, especially as they approach super-monopoly status, ruin nearly every franchise they touch, and have trouble telling what's good or not. As a company, Disney's morals and decisions grow more concerning every month. Disney is basically a disaster in progress.

However, this specific complaint seems bad: it's the wrong scale. Many companies were in the wrong during COVID, but it's hard to look at these numbers and say the layoffs here were bad decisions based on $10M in bonuses. The scales are just too different.

Disney laid off 32,000 park workers At a measly 40 hours per week at their "minimum wage" (formerly $15/hr, now $24/hr): that's $83.2 million PER MONTH: $998M a year. A $10M "bonus" is 1% of that, and even smaller compared to the $6.4B of park revenue they had loss.

The former CEO "gave up" their salary ($3M) and "bonus" ($45M in 2019), had 20-30% pay cuts to the executive staff, and a few other items. The CEO did get "$10M" in stock awards, but stock awards don't get you off food stamps. Those stocks become nothing if the company posts bad financials, which would hurt more than just the execs.

The $1.5B dividend payout in April 2020 looks much worse. Abigail Disney ranted about it on Twitter (now X). His rant is at the appropriate scale: Disney paid out billions before they chose to save millions. The execs got quite a bit of that dividend payout. That's the greed.

[–] Ledericas@lemm.ee 4 points 21 hours ago* (last edited 21 hours ago) (1 children)

they also began to renege on thier "Dei" i think for a show they removed the lgbtq+ person and including a " persecuted christian in the mix". additionally they started public resumed donation to desantis and GOP in florida when all the news blew over.

[–] Nangijala@feddit.dk 2 points 14 hours ago

Oh, they have done shit like that for years. Removing black actors from their movie posters when sending their films to places like China, removing all LGBT stuff from their oh so diverse remakes when sending them to countries that dislike gay stuff.

They are so fake.

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you don't have to love them, you just maybe shouldn't put them at the top of your "FUCK YOU" list. one could argue that their treatment of copyright is a part of what got us here.

[–] afronaut@slrpnk.net 22 points 1 day ago* (last edited 1 day ago)

I mean, Disney is still evil. They probably saw how much Target fucked up and don’t want to make the same mistake.

There’s more money in appealing to everyone instead of just white evangelicals Americans.

[–] agent_nycto@lemmy.world 32 points 1 day ago (2 children)

It's always more complicated than the binary. Disney might be getting DEI but still forces creators to censor out any LGBT references in their shows, or cancel them if they do them anyway. They still are anti union and work people to the bone.

If you want it simple, no corporation is your friend, ever. They are there simply to take your money, without regard for scruples, and any form of morality they seem to be acting on is either because it will make them more money or it is illegal and not cost effective to break the law.

It's still a good sign the shareholders have some sense in this specific case, but make no mistake, Disney doesn't care about anything other than money.

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[–] captainlezbian@lemmy.world 19 points 1 day ago (2 children)

They have met their fundamental duty as an organization led by human beings who can and should be held to moral standards.

I despise their behavior with copyright but here they've earned the right to not get the "caved to fascists" boycott

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[–] Mandelbrot@lemmy.world 3 points 21 hours ago (1 children)

None of these companies actually care. They will go woke until it sends them broke.

[–] bufalo1973@lemm.ee 1 points 12 hours ago (1 children)
[–] Mandelbrot@lemmy.world 1 points 12 hours ago

Who said anything about Tesla?

[–] Stepskippin@lemmy.world 15 points 1 day ago (1 children)

Nah, its just more proof that this think tank is shit at making money. Disney doesn't have morals, but it does have a very profitable "princess" marketing strategy. This think tank didn't really read the room very well.

[–] captainlezbian@lemmy.world 7 points 1 day ago (1 children)

Conservative think tanks don't exist to make money or spread prosperity, they exist to find justifications to enact conservative policies

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[–] Wilco@lemm.ee 8 points 1 day ago

This is like rooting for the villain. Ok, whatever ... Disney is cool again.

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[–] TankovayaDiviziya@lemmy.world 64 points 1 day ago (14 children)

It does not even make sense for Disney to be anti-DEI if their target audience is the entire world!

[–] ThomasCrappersGhost@feddit.uk 14 points 1 day ago (1 children)

Unfortunately the Trump admin want them to behave a certain way, and anything different is seen as them being mean, apparently.

[–] andallthat@lemmy.world 19 points 1 day ago

Looking forward to that "Failing Disney and nasty, perverted Mickey Mouse, going around in shorts" post on Truth Social. If there's one corporation that might even take Donnie down it's Disney. Kinda like Kong vs Dumbzilla

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They saw what happened to Target stocks after the boycott and said fuck that.

Boycotts do work, keep it up

[–] cecilkorik@lemmy.ca 303 points 2 days ago (5 children)

They ... rejected ... anti-DEI ... making them ... pro-DEI ... and anti-Trump? Am I getting that right? Sorry, there are just getting to be a lot of double-negatives these days it's hard to keep track.

[–] Trainguyrom@reddthat.com 35 points 1 day ago

The most accurate takeaway is that the shareholders wish for Disney to continue participating in Diversity Equity and Inclusion measures.

The enemy of your enemy is not necessarily your friend.

[–] june@lemmy.dbzer0.com 7 points 1 day ago

Call of what if is and it becomes more clear.

DEI is diversity equity and inclusion. You know, inclusion of racial minorities, disabled people, and women in historically male dominated roles.

Disneys board rejected enacting a Trump inspired policy of racism, sexism, and general bigotry.

[–] expatriado@lemmy.world 163 points 1 day ago (8 children)
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[–] jj4211@lemmy.world 9 points 1 day ago* (last edited 1 day ago)

Shareholders in a company whose entire business is around being well liked globally thinks it would be a bad business move to cancel a program that is part of a good public image in favor of placating a relatively small chunk of Americans that would both be paying attention and against DEI.

They could still be pro-Trump, and not really caring about DEI, but they know the value of optics in the context of a company like Disney.

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[–] N0body@lemmy.dbzer0.com 188 points 1 day ago (5 children)

Disney wants as many customers as possible and doesn’t care about temporary optics based on hard right politics. Don’t mistake them for the good guys. Megacorps that buy up everything in sight and use their ridiculous piles of money to exert influence over politics are the core of the problem.

Guess why copyright laws in the US kept adding decades and decades to copyright protection from the death of the creator. HINT: Megacorp money controlling laws may have been involved.

[–] Godort@lemm.ee 71 points 1 day ago

Like all corporations, Disney is a mercenary. Their allegiance lies with whoever puts the bigger number on their cheque.

If MAGA is going to get in the way of Disney trying to make money, I'm more than happy to let Disney fight that battle and waste some cycles

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[–] moody@lemmings.world 92 points 1 day ago (1 children)

Just 1% of shareholders voted to approve the proposal

1% of shareholders, or the holders of 1% of shares?

[–] JustAnotherKay@lemmy.world 28 points 1 day ago (1 children)

This is a great fuckin question and one that's probably more important than we realize

[–] RvTV95XBeo@sh.itjust.works 14 points 1 day ago (2 children)

And an easy question to answer - 1% of shares. All businesses weigh shareholder votes by number of shares held.

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[–] Fleur_@hilariouschaos.com 7 points 1 day ago

Oh how benevolent of them 🙄

[–] dhork@lemmy.world 118 points 2 days ago (8 children)

Conservatives have been worshipping on the altar of Shareholder Value since the 80's.

Guess what? These shareholders just told us all what they value. Think Conservatives will accept it?

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