After opening my business I never celebrated Pride with a special logo because I did not want to be exploitive. I carried Pride merch year round. My business partner was queer and they pushed me to do Pride. So for my 3rd anniversary I revealed a new year round Pride logo trying to further reinforce my shop is a safe space.
Later one of my regulars came out to me as trans. I was the first person beyond their small friend group to whom they came out to. I have a Pride flag in my shop window now 24/7 and am the only business in my town that does so (a couple do for Pride).
I realize you are more speaking of corporate America, of which I am definitely not.