this post was submitted on 13 Jul 2025
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Hardware

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[–] LostXOR@fedia.io 15 points 4 days ago (1 children)

If I had $500k, I'd buy this immediately. Not because I want a shitty GPU covered in gold, but because 5kg of gold is worth around $540k at current market prices.

[–] Alphane_Moon@lemmy.world 6 points 4 days ago

You could even buy a good GPU and still have another $39 K leftover.

[–] Duke_Nukem_1990@feddit.org 16 points 4 days ago

Finally GPU prices are going down again.

[–] TheFrogThatFlies@lemmy.world 12 points 4 days ago

That's going to be a very expensive video, Linus!!

[–] Alphane_Moon@lemmy.world 13 points 4 days ago (2 children)

The GPU shroud is made up of 5kg or 11 pounds of pure 24-karat gold, upping the weight of the GPU to 7.2kg or 15.9 pounds. To put things into perspective, most RTX 5090 GPUs weigh anywhere from 2.5 to 3.0 Kg, making Asus’s newest showcase GPU 3 times heavier.

Why would you ever want a ~7 kg GPU, this makes it objectively worse than a regular high-end 5090. They could have used minimal gold coating and diamonds to keep the bling factor while maintaining a more reasonable weight.

Also it doesn't seem there are any true product benefits over the ROG Astral RTX 5090. For such a price, I would expect them to source the best binned GPU chips on the planet and other unique features.

[–] nebulaone@lemmy.world 12 points 4 days ago (1 children)
[–] real_squids@sopuli.xyz 6 points 4 days ago

Horizontal mount is the only option but even then, you're putting 7 kilos on the board and a few supporting points. Maybe if you don't do it through a riser and your mobo itself is horizontal it'll hold.

[–] a_person@lemmy.world 2 points 4 days ago

The gold must make a great heatsink tho

/s

[–] MonkderVierte@lemmy.zip 9 points 4 days ago (3 children)
[–] Alphane_Moon@lemmy.world 5 points 4 days ago (1 children)

That is so true, it doesn't even look nice.

Not to mention there is no cool technology that is unique to this SKU (redundant sub-systems, high quality materials etc.).

[–] CheeseNoodle@lemmy.world 3 points 4 days ago

At least gold is a good thermal conductor? I mean copper is better and cheaper and easier to work... but its something?

[–] RickyRigatoni@retrolemmy.com 2 points 3 days ago (1 children)
[–] MonkderVierte@lemmy.zip 1 points 3 days ago (1 children)

Not you, the yellow thing.

[–] RickyRigatoni@retrolemmy.com 3 points 3 days ago (1 children)
[–] MonkderVierte@lemmy.zip 1 points 3 days ago

That's not a Rigatoni.

[–] Diplomjodler3@lemmy.world 1 points 4 days ago* (last edited 4 days ago)

People who buy shit like that have no taste.

[–] wreckedcarzz@lemmy.world 7 points 4 days ago

Asus: "gold"

Buyer: what?

Asus: what?

[–] Evil_Shrubbery@lemmy.zip 6 points 4 days ago* (last edited 4 days ago)

... so an almost prohibited "export" to China ~~plated~~ gold-finned to appease the leader of the gov that brought on said restrictions. Maybe it will be a state gift.

(Jk, gold look is very popular/has its place in Asia overall compared to Europe or north America. As a limited production of an exclusive high-end card centred around an already exclusive GPU, it makes marketing sense imo.)

[–] real_squids@sopuli.xyz 5 points 4 days ago

Reminds me of Sapphire's 590 special edition, though that was just paint

[–] MotoAsh@lemmy.world 5 points 4 days ago

I see Asus has too much money

[–] IllNess@infosec.pub 3 points 4 days ago

Um... okay. I thought this would be an article about how Asus used gold instead of copper for their PCB to study what the difference would be on modern tech.

This is just advertising garbage for douchebags.

[–] Evil_Shrubbery@lemmy.zip 3 points 4 days ago

But that's like twice the price of a regular 5090!!

/s

[–] sith@lemmy.zip 2 points 3 days ago
[–] frosch@sh.itjust.works 2 points 4 days ago

Okay, good for them I guess? … why tho?