this post was submitted on 05 Mar 2026
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Good Games Group, a company established by former Humble Games staff back in 2024 following a restructuring that saw all staff laid off, has purchased Humble Games from Ziff Davis and rebranded it to Balor Games, the company announced.

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[–] Awoo@hexbear.net 24 points 16 hours ago (1 children)

Quite possibly the stupidest marketing decision I've seen in a while

[–] chgxvjh@hexbear.net 11 points 16 hours ago

But you have seen it!

they be naming anything

[–] Evilsandwichman@hexbear.net 9 points 16 hours ago (1 children)

Balor......the DnD Balrog equivalent demon?

[–] chgxvjh@hexbear.net 8 points 16 hours ago* (last edited 16 hours ago) (1 children)

Wotc would like you to know that for legal reasons Balors have no connections to Balrogs owned by the Tolkien estate.

Balors are also a Celtic mythology thing but not really demons.

[–] Evilsandwichman@hexbear.net 8 points 15 hours ago (1 children)

Balors are also a Celtic mythology thing but not really demons

Gonna get a little nerdy here and say it's not BalorS, it's Balor, Balor of the evil eye who had seven eyelids, each one lifted slowly causing the destructiveness of his eye to begin to permeate until he'd fully opened them all, and yes, he wasn't a demon, he was a fomorian; there's a myth about a lake, the Loch na suil where supposedly Lugh threw the eye of Balor upon killing him that burned a hole into the ground that's said to be where the Fomorians will invade from once again; the lake has a hole in it and it clears out two to three times a century.

[–] Damarcusart@hexbear.net 1 points 5 hours ago

Ok but, that is way cooler than the DND Balor, which is just a massive damage sponge with a bunch of attacks. (Also fomorians are way cooler in mythology vs dnd, where in dnd they are just like, ugly mean giants)

[–] marxisthayaca@hexbear.net 11 points 18 hours ago (2 children)
[–] ALoafOfBread@lemmy.ml 19 points 18 hours ago (1 children)

Laid off workers from humble games = good games group. They're buying the company from its owner.

[–] chgxvjh@hexbear.net 10 points 16 hours ago (1 children)

Honestly having a hard time finding out how many of the humble games workers made it to good games group. All articles just mention the two managers.

[–] ALoafOfBread@lemmy.ml 8 points 16 hours ago (1 children)
[–] chgxvjh@hexbear.net 5 points 16 hours ago

Still better than the fuckwits who fired everyone owning the company.

[–] chgxvjh@hexbear.net 6 points 18 hours ago

Not sure, probably no worse than now. Funny at least.