this post was submitted on 03 Jun 2026
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[–] tootoughtoremember@lemmy.world 78 points 2 weeks ago (6 children)

Not anymore they're not.

Pride celebrations struggle as corporate sponsorships dry up

Trump's anti-DEI initiatives have been successful in changing boardroom behavior across the country.

Seems they were never really on anyone's side to begin with.

[–] TipRing@lemmy.world 26 points 2 weeks ago (2 children)

Certainly coming as no surprise to any queer person over the age of, say, 35 or so. Old enough to remember when gays were social pariahs and our only sponsors were like lube companies and condom manufacturers. Then as it became less acceptable to shit on LGBT people companies started 'supporting' pride. Bravely speaking out only once it risked nothing. And predictably when the fascists decide to punish companies for providing their support all these 'trailblazers' muzzle themselves with the least surprising amount of alacrity. They were never allies and never interested in anything but our dollars. Fuck the lot of them. We can see who our friends are.

[–] Washedupcynic@lemmy.ca 2 points 2 weeks ago

KY, Trojan, and astroglide, the true homies!

[–] Peter_Arbeitslos@feddit.org 25 points 2 weeks ago

Rainbow capitalism

[–] PerogiBoi@lemmy.ca 18 points 2 weeks ago (2 children)

And not just the US. Canadian companies have stopped celebrating/acknowledging pride. No rainbow posts or profiles this month

[–] rozodru@piefed.world 4 points 2 weeks ago

*except banks and corporate landlords. In Toronto it's all over oxford, brookfield, and CF properties as well as banks. that's it. Scotiabank Arena had their sign set to pride colours...yesterday. Today it was back to red.

[–] avidamoeba@lemmy.ca 1 points 2 weeks ago

Soudns like a good time to go spend some money in the gay village bars then. Perhaps march in the parade. I'd like to see the parade without the corpo floats. I recall the Montreal parade was much less corporate than the Toronto one. Lots of unions and other people orgs. The communists were at the very front of the parade.

[–] surewhynotlem@lemmy.world 11 points 2 weeks ago

Seems they were never really on anyone's side to begin with.

Companies don't have morals. They have money. They were as supportive as they were ever going to be. And now we don't have that.

[–] criss_cross@lemmy.world 10 points 2 weeks ago

Amazing how quickly the mask came off when the racist came back in power.

[–] HulkSmashBurgers@reddthat.com 5 points 2 weeks ago

Never trust a corporation.

[–] aketawi@quokk.au 21 points 2 weeks ago

not this year for Some Reason

[–] backalleycoyote@lemmy.today 16 points 2 weeks ago

Based advertising teams know that doubling up on allyship messaging is next level woke.

[–] a_jeering_serpent@sopuli.xyz 8 points 2 weeks ago (1 children)
[–] a_jeering_serpent@sopuli.xyz 5 points 2 weeks ago* (last edited 2 weeks ago) (1 children)

(btw if anyone knows the source some asshat removed the attribution from this and im not about that)

[–] capt_wolf@lemmy.world 3 points 2 weeks ago (1 children)

The artist is Smooth Dunk according to Lens, and it wasn't removed, neither the X or bluesky versions have a name on them.

[–] a_jeering_serpent@sopuli.xyz 3 points 2 weeks ago (1 children)

thank you, I seriously appreciate that, and sorry for assuming but theres enough people who do remove attribution I lumped this in. fwiw what I'll do now is share the link to the original post going forward. im sharing somebody's work for free I figure it should be attributed to them even if they offer it for free. I gotta reflect on my reaction too

[–] capt_wolf@lemmy.world 1 points 2 weeks ago* (last edited 2 weeks ago)

No worries, dude, I get it. I've had my work taken before. It's nice someone liked it enough, but it kinda sucks a lot when you worked hard and they can't or won't even mention your name.

It makes me itch a little bit when I see that someone hasn't even put their name on their own art. Like, take some pride in it!

[–] phoenixz@lemmy.ca 8 points 2 weeks ago

In the US this mostly hasn't been true anymore since Trump II started. Companies found out they no longer need to pretend to care, they can just go straight to fucking over everyone

[–] dev_null@lemmy.ml 5 points 2 weeks ago* (last edited 2 weeks ago)

While I don't know how it elsewhere, I used to work at one of the big corpos.

Among many other interest groups like a book club or vegan club, there was an internal interest group for LGBT employees. It's them who had to self-organise and push for the rainbow company logo and the like against pushback from leadership.

So while ultimately the decision to allow it probably was just a marketing calculation, it was actual LGBT employees making it happen, who had to work hard to get the company to recognize them, and definitely not the company pretending to care. The company didn't care, and LGBT employees have to fight that to make these things happen.

[–] Cleisthenian@lemmy.ml 5 points 2 weeks ago

Companies on 1 June under the trump regime: I love adolf hitler

[–] socsa@piefed.social 2 points 2 weeks ago

Cynicism is the fastest path back to pride events being illegal.

[–] HulkSmashBurgers@reddthat.com 2 points 2 weeks ago (1 children)

Quintessential gay for pay.

[–] Washedupcynic@lemmy.ca 1 points 2 weeks ago

I'm not gay, but $20 is twenty dollars.

[–] Kolanaki@pawb.social 1 points 2 weeks ago (2 children)

"Really? So when are you gonna bend over and let the customer fuck you in the ass?"

[–] ILikeBoobies@lemmy.ca 1 points 2 weeks ago (1 children)

They're a giver not a reciever.

[–] Kolanaki@pawb.social 1 points 2 weeks ago

Bullshit; they have no issue receiving my money.

[–] Spooge@lemmy.world 0 points 2 weeks ago (1 children)
[–] Kolanaki@pawb.social 2 points 2 weeks ago (1 children)

So when my boyfriend rails me, it's straight sex? 🤔

[–] Spooge@lemmy.world 0 points 2 weeks ago

I mean, it CAN be VERY gay, but sometimes it's not

[–] architect@thelemmy.club 1 points 2 weeks ago

Yea but the alternative, as you can see, is much worse.

[–] lemmydividebyzero@reddthat.com 1 points 2 weeks ago

Infantino: Sisss month, I feel aaah ... gay!!