Seeing how correct Marx was about everything, he really understood how history moved. IE, Marx is the real Psychohistorist
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Or when "corporatism" doesn't work, they'll just make up words like "leveragism"
anything but admitting that capitalism is working exactly as intended
Badguyism
Or they'll say "crony" capitalism as if that is somehow a qualitative difference.
"We don't need socialism, we need stakeholder capitalism".
Gorillion dead vuvuzela tankie
Or because they recognize that optics affect the reception of the message and with America pumping out decades of anti-communist propaganda during and after the cold war, using Marx's language will get you ignored at best by a lot of people.
Meanwhile in the real world, even libertarian cato institute found that communism and socialism are popular among anybody who's not a fossil https://www.cato.org/blog/new-poll-nearly-half-americans-dont-know-what-americas-250th-celebrating
Not only that, but the numbers are rising since their poll last year https://www.cato.org/blog/young-americans-socialism-too-much-thats-problem-libertarians-must-fix
So, it's pretty clear that there is no optics problem in practice. The reality is that liberals are just opposed to socialism because they represent the left wing of fascism.
I sympathize with this argument, but think that it's relevance is mostly behind us. People will only believe what they're told to believe and hate what they're told to hate as long as they buy in to the ideology, as long as their ruling class provides enough comfort to keep them satisfied and distracted. Now that capitalism is failing to do that, people are explicitly looking for alternatives, and in a time like this it does us no favors to hide. Now is the best time to be an out and proud communist.
We're in the tail. The cold warriors are dying, but not dead. Their legacy will remain for a while longer.
