this post was submitted on 14 Jul 2026
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Vintage and Retro Ads, Promos, Fliers, Etc.

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The device itself hails from 1939. I do not know the date of the ad. ~~50s? 60s?~~ Probably no earlier than 60's per deduction from everett@lemmy.ml below.

It seems like the projector version, you would lose the 3D, wouldn't you? Which is the whole point of a Viewmaster, for my money!

I like this ad style too.

ceHL4qZnLDq3WGM.jpg

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[–] NigelFrobisher@aussie.zone 3 points 1 day ago

Remember having reels this for Moonraker and Return Of The Jedi, among other random things. Literally minutes of fun.

[–] everett@lemmy.ml 4 points 1 day ago (2 children)

A few of the reels based on TV shows date this ad to the mid-60s, at the earliest.

[–] calliope@retrolemmy.com 2 points 1 day ago

Yep, Batman didn’t premiere until 1966! Flipper in 1964.

[–] EnmebaraGuesser@piefed.ca 2 points 1 day ago

Thanks, I edited the OP with your deduction (+ credited you for).

[–] nocturne@slrpnk.net 4 points 1 day ago (1 children)

I always wanted the viewmaster projector.

[–] EnmebaraGuesser@piefed.ca 4 points 1 day ago

I never even knew there was a projector, until I saw this very ad!

But whatever year it was, $11 got you the projector, the normal viewer, and 15 reels!

[–] MrsDoyle@sh.itjust.works 3 points 1 day ago (1 children)

We had a Viewmaster in the 60s, I loved it. We didn't have story reels though, ours were all animals and scenery.

[–] EnmebaraGuesser@piefed.ca 4 points 1 day ago

The scenery ones are cool though! Virtual travel to see far flung places, before the internet. Plus, you got to see it in 3D.

[–] qrstuv 2 points 1 day ago* (last edited 1 day ago)
[–] Onomatopoeia@lemmy.cafe 2 points 1 day ago* (last edited 1 day ago) (1 children)

They could've done color-based 3D with cheap movie-theater paper glasses.

No idea if they did though, would probably require a different set of reels.

[–] everett@lemmy.ml 1 points 1 day ago

Viewmaster reels looked awesome, though. Anaglyph 3D, not so much.