So many system bugs are because of unclear memory ownership, buffer overflows, and race conditions. C/C++ don't help you avoid any of these footguns. Any other system that relies on GC is non-deterministic and prone to mystery hiccups, which is why OS and driver tech has been pretty much the same foundation since the 70s.
Rust lets you avoid 2 of those 3 issues (thread race conditions are still a thing). And being compiled, instead of interpreted bytecode means you can get reasonable performance on smaller machines. No wonder these OS guys are so excited.