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Ah right, this was BMW too:
For the past few years, BMW has behaved in a way that seems to treat their buyers as targets for more revenue over everything else. Remember all their subscription bullshit? People hated that, and worked around it, and eventually BMW had to dial that back, because having a subscription for heated seats makes people want to riot.
So, definitely on the "don't even consider" list.
Tbf, I feel like a large percentage of BMW owners deserve all of this...
Now I can pretend I’m in a NYC taxicab that smells like cigarettes and vomit! Nice work, BMW!
Well that was a dodged bullet. I'm glad we settled on a different car when we got ours recently.
Still, I think pretty much the whole industry is moving towards SaaS bullshit. Everything from subscription heated seats to ads in the infotainment. Hell, even in our new car, I can't start the car without it begging me to connect to Amazon and setup Alexa. It's making me miss my older car's basic dash and infotainment honestly, but getting Android Auto/Car Play and a suspension that doesn't feel like the Tower of Terror (or whatever it's called now) whenever we go over a speed bump was life changing.
This shit should be illegal. At the very least, I hope that ad isn't playing while driving.
Watering down the brand, lol