Democratic market socialism is a perfectly moderate ideology (too moderate, because often it lets the market win over and the democracy decay). You can also consider weekends, paid leave, women's vote, public education, healthcare, public media and social security as socialist policies. It is one of the main political currents founding the EU and in South America. Only in the US is it used to describe radicals or as an insult.
I'm even reluctant to point this out to magats now, because they never get the point and may even get it in their head that these are the things to destroy wherever they exist, just because they're socialist in origin.
What I don't get is...they can just hire more people to do the work and expand the company? When you consider this, you realize that they're just asking people to work 40% more without an increase in pay (hence hiring more people is not an option)...then they call it "productivity gains".