Likely both. I used to be involved in creating educational material for employers. First, voiceover artists were replaced with shockingly low quality AI models. This was about two years ago. Training prices didn't drop and no employers complained.
The industry experts we'd pay for consultation were increasingly replaced with ChatGPT queries. Information was sometimes wrong but the employers purchasing these trainings would catch and correct it (for free) in the proofing process. Prices stayed the same, employers still didn't complain.
After launching trainings, we'd monitor engagement. When asking relatively simple questions that anyone who paid attention would be able to answer immediately, the average response time was initially about 2-3 minutes, then about 60-90s for subsequent questions. They were likely finding ChatGPT and using it to answer the questions. We shared these findings and, you guessed it, employers didn't care.
Why don't we just cut to the chase and have Brandon Sanderson finish it already?