I think you might be confusing likeable with attractive.
As others have said, some women (and men) find guys like that attractive because they’re a challenge to conquer or are more exciting than someone more predictable and safe.
But they generally aren’t likeable. Women who are attracted to them don’t like them; they like the sense of inherited power.
Well, that’s better than what I thought was the case, which was mandatory service instead of going to university.