1150

The blackout is starting to have a financial impact on Reddit, but we must stay dark! (www.adweek.com)

submitted 1 year ago by Jessica@lemmy.world to c/lemmyworld@lemmy.world

238 comments fedilink hide all child comments

If the performance weakness continues for a week or two, the agency would start recommending decreasing spend with Reddit or directing it to other platforms.

After the blackout, we will be closely monitoring user behavior on Reddit and guide clients when we can unpause,” said Freddy Dabaghi, managing director at Stagwell-backed Crispin Porter Bogusky, which has asked clients to stop campaigns, depending on their client goals.

you are viewing a single comment's thread
view the rest of the comments

[-] edgerunneralexis@dataterm.digital 7 points 1 year ago

The thing is that there aren't significant direct production costs per user for technology services like there are for material items, just overall maintenance costs that only scale noticeably with a large increase of new users, so it would actually be possible to pay for infrastructure and salary costs and all of that with just a percentage of your overall userbase being subscribed and subsidizing the rest. This is actually a monetization strategy that's working out for some privacy focused services like ProtonMail. So it would be necessary to convince some users to sign up but not necessarily all of them.