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The blackout is starting to have a financial impact on Reddit, but we must stay dark! (www.adweek.com)

submitted 1 year ago by Jessica@lemmy.world to c/lemmyworld@lemmy.world

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If the performance weakness continues for a week or two, the agency would start recommending decreasing spend with Reddit or directing it to other platforms.

After the blackout, we will be closely monitoring user behavior on Reddit and guide clients when we can unpause,” said Freddy Dabaghi, managing director at Stagwell-backed Crispin Porter Bogusky, which has asked clients to stop campaigns, depending on their client goals.

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[-] Magrid@lemm.ee 7 points 1 year ago

don't complain if all the free service become paid...

[-] Gravelsack@lemmy.one 23 points 1 year ago

I honestly think I'd prefer that they just let me pay them outright rather than trying to use me as bait for advertisers. The expectation that everything should be free leads to what we see today

[-] Magrid@lemm.ee 4 points 1 year ago

meh, good point but i'd prefer some reasonably placed ad (not like those website that have 99% ad and 1% content) instead of paying for something that maybe i'll never use again

[-] 666dollarfootlong@lemmy.world 4 points 1 year ago

Yea I wouldn't mind If some of these instances had like one stickied post at the top for a paid ad If that was enough to pay for most of these server costs

[-] Alpagu@lemmy.world 0 points 1 year ago

I agree with you.

[-] nif@feddit.de 14 points 1 year ago

You ever though about where the money from advertisers comes from? I would pay for Google if I would then pay less for products that waste money on "marketing" by paying millions to Google.

[-] edgerunneralexis@dataterm.digital 7 points 1 year ago

The thing is that there aren't significant direct production costs per user for technology services like there are for material items, just overall maintenance costs that only scale noticeably with a large increase of new users, so it would actually be possible to pay for infrastructure and salary costs and all of that with just a percentage of your overall userbase being subscribed and subsidizing the rest. This is actually a monetization strategy that's working out for some privacy focused services like ProtonMail. So it would be necessary to convince some users to sign up but not necessarily all of them.