That's exactly why I'd add as many details as possible with posts such as this! Swing it from a "you're an asshole," to "you're an asshole because:" and I'm sure this'll resolve a lot of potential knee-jerk reactions in those who are targeted by and come into contact with said messages.

I agree that it's up to us to redefine what healthy masculinity should be, there's a lot of redefining to do in general... And the value of information cannot be overstated in these cases, because examples of how not to do it can be the perfect points with which to define to-dos!