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Technology
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Youtube most likely never made any money. Hosting these vast amounts of video is expensive. Google stopped telling us how much they money youtube made them lose. You would think they would start bragging when they could make a profit off of it.
That being said, this still sucks of course.
Although they don't profit directly from youtube, it's a strategy they take to impede competition from arising and keeping their name as the main one. It's the kind of strategy only multibillionaire companies can do, and, in my opinion, something that should be restricted, because it affects smaller businesses to the point of becoming inviable.
More notably, its a strategy they can do when borrowing costs are functionally zero.
A lot of this shit is just the consequence of Fed Rate Policy. No more cheap money means these loss leaders are actually being expected to generate profit, not to just act as clearing houses for propaganda.