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YouTube tests blocking videos unless you disable ad blockers
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At least with my subscriptions I've been noticing an increase in sponsored segments. And you know what? I don't mind. It's much less jarring when the "host" is also doing the ad and pretty much just works it into the video. People have to make money, and this old-school approach works for me. Reminds me of ads in old TV/radio shows. And it doesn't suddenly change the scene and quadruple the volume along with seizure-inducing backgrounds.
If you did want to skip sponsored content within videos, try using SponsorBlock. It's an extension that skips ads, transitions, and other annoying segments within videos based on user submitted timestamps. Pretty much every YouTuber I've found with over 100K subscribers has already got segment timestamps on most of their videos. It really makes watching videos more enjoyable
This. Not that I pay for YouTube Premium, but I'd be annoyed if I got ads on top of that (regardless of whether it's from YouTube or the creator).
We've been watching an old TV series called "One Step Beyond." I actually like the Alcoa ad that runs ahead of the program. It's written specifically for the program and runs as an introduction. They use "One Step Beyond" as a phrase highlighting their ability to innovate and in contrast to the "One Step Beyond" our normal existence as portrayed by the upcoming episode.
I know I'll tire of it eventually, but for now I'm enjoying it much the same way I enjoy listening to a piece of music multiple times or rereading a good book.