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Coca-Cola's new ad is AI generated
(yewtu.be)
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this post was submitted on 16 Nov 2024
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They are trying to get around the limits of ""AI"", very short segments so you don't have time to realize something is utterly wrong and no real movements.
The rapid cuts are giving Christmas an MKUltra vibe.
This is the real war on Christmas
That is one of the limits. The text to video models make like 5-15 second videos at the longest, so every AI generated video is just a jarring compilation of extremely short cuts. It looks like they pared it down even further, though that could also just be that they wanted to squeeze in as many of their
shots as they could.
It's less to stop you from realizing something is wrong, and more that the video generation models start to rapidly disintegrate if you let them go more than a few seconds.
The average shot length in a movie is like somewhere under three seconds, there's no way most commercials don't come in under a second a shot. If anything this commercial is pretty slow
"It's only a movie Michael, how long could it last? Twenty minutes?"