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Shoppers can be made to feel sorry for single bananas, study finds
(www.theguardian.com)
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It's pretty well established that humans can empathise with inanimate objects. It just sucks (but isn't surpriusing) that people think "okay, but can I use empathy to make money?"
Has been used in advertising for a while. Like this classic:
https://youtu.be/jU-cori12KU
This is brilliant.
If it helps, the article says these bananas also contribute to a large part of food waste which is also bad.
But yeah this study was probably funded by the grocery store chain to sell more bananas.