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I thought this was the onion 100%
I thought the same thing when I first saw the headlines about them losing millions over a logo change. The mind reels.
The occult community often compares sigils and corporate logos as being very much the same thing, but....DAMN. That's one hell of a spell that was cast over a whole lotta dumbfucks.
I frequent various chains, and I'm trying to think about the last time I really gave one fuck about any of their logos. I'm sure some of it works on a more subliminal and pernicious level, but have I ever sat back and really gave myself heartburn over a corporate logo? Hell to the fuck no.