zerowaste

This is why I wish we focused more on structural problems as a society. It feels easy to get stuck in looking at the superficial scale at which problems exist, without engaging with how the systems and institutions played a role in creating that reality at scale.

"This company sold out", "this cop did something bad", "this person committed a crime", etc.

Why did those things happen? They're all a part of a larger structural issue, and I think there's limited helpfulness in engaging with it on a case by case basis beyond righting wrongs. But our outrage and efforts really need to focus on fixing the structural problems that create all these small examples within the bigger picture

Not saying that to critisize op, I get thats not the point of the post. Just sharing what's becoming a big political realization for me as a learn more about politics and try to engage more critically with how we solve our problems :)

Reminds me of Marshall's career choice dilemmas throughout How I Met Your Mother

That’s assuming these people were well-intentioned in the first place. Capitalism also incentivizes greenwashing. It’s all about selling people the feeling that they’re making a difference, merely by being a consumer of your products, and getting them to pay a premium for it.

Heck, they may have been targeting a Unilever exit before they started the company! Serial entrepreneurs do this stuff all the time. They think of themselves as freelance marketers.

See: zero co. Company was doing fine, then decided to completely retool everything to single use.

It collapsed about a month later.